SAD Banner.png

SAD

Brand identity

School of the Art of Denial (S.A.D) is a summer residency for advanced experiential design aimed at ruling party officials and climate change deniers to create their own shiny bubble away from the abrasive world of ‘facts’.

A summer residency for advanced experiential design aimed at ruling party officials and climate change deniers to create their own shiny bubble away from the abrasive world of facts. This school equips its students in elevating their denial and bringing all their utopic experiences to life with augmented reality, virtual reality, holographic installations, single-source news feeds, and more. The students will be trained to create their own versions of truth and alternate realities with a critical inquiry into the idea of ‘truth’. 

This was a classroom project that aimed at creating an imaginary art school and developing a brand identity and visual vocabulary for the same.

PROJECT MENTORs: ellen lupton, Jason Gottlieb
MARYLAND INSTITUTE COLLEGE OF ART, 2019

School of
the Art of Denial
(S.A.D)

Artboard 1.png
SAD syllabus 2.gif
Artboard 2.png
display typeface

display typeface

I created a display typeface that could be used wherever the words appear as characters through the visual imagery.

PROMOTIONAL POSTERS

PROMOTIONAL POSTERS

If facts are subjective and science a liberal conspiracy, then S.A.D. invites you to create your own alternate reality with VR, AR, holographic installations, single-source news feeds and more with a critical inquiry into the idea of 'truth'.