Global Music Institute started off as a humble space that brought a modern approach to music education in India. When they launched their official campus in Greater Noida (India), they wanted a fresh and modern identity. For the logo, I wanted to visualise the basic vibration of sound. The approach was clean and modern yet true to its classical roots. The radiation also symbolises the spreading knowledge that is rooted in the guru-shishya parampara (teacher-student tradition), where there is a close relationship between the teacher and the student as compared to institutionalized learning. The brand language was built with the same values in mind.
IN COLLABORATION WITH: DRISHTY VASWANI
role: brand identity & visual language, prospectus & poster design
Global Music Institute
The gradient colour palette was in sync with the idea of spreading knowledge. The palette could be expanded if more streams of study had to be added at a later stage. The brand identity was extended onto its collaterals like the college prospectus and pocket-sized brochures that could be handed out at college fairs and workshops. The merchandise also followed suit.